Norman Pattiz, founder, and chairman of Podcast One and Westwood One was featured (in May 2016) in an in-depth four-page of the Forbes magazine as a celebrity who infused great hits. The article also explained the key to his money making ideas.
In 2000, he was appointed by President Clinton and later reappointed By President Bush to manage and serve the Broadcasting Board of Governors of The United States of America.
The board controlled the major radio broadcasting such as the Voice of America, Radio Liberty and many others which reached an audience of over 40 million listeners.
Edison Research conducted three different studies in 2016 on behalf of the Podcast One to examine how effective podcast was at advertising five various national brands. The study included five major brands chose randomly across five different product and services categories.
This study is the first ever to show the significance of pre- and post-campaign of podcast advertising on brand recall and the reason why people purchase particular products.
Some of this products were already known but wanted to launch new message while others were looking for increased awareness. According to PR Newswire, Norman Pattiz recently announced the results of the brand studies. The result of the research indicated that;
- The number of listeners who mentioned a particular grocery brand post-campaign rose from the 7%, which had been recorded among listeners in pre-study, to 60%.
- The pre-study to post-study unaided product awareness increased by; 47% for financial services product, 37% of automobile aftermarket product and 24% for lawn and garden product.
- During the post-study, up to one-third of the respondents considered the opinion of having automobile aftermarket product from 18% in pre-study, 22% (which was regarded as a growth since it the percentage was 16% in the pre-study) said they were likely to consider using lawn and garden products.
- General awareness of a particular campaign message for an automobile aftermarket product rose by 60% from the pre-study to post-study while that of a casual dining restaurant increased by 76%.
For each of the product item for research, an online survey by audiences of several leading podcasts was conducted before the actual advertising campaigns ran.
All items were advertised using the same methodology, and the results showed that the audiences were receptive to brand messages and they showed an increased willingness to buy those brands.
Learn more about Norman Pattiz: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz