Lori Senecal is a New York based businesswoman, CEO and director. Her interests range from technology to photography. Senecal is also fascinated by politics, entrepreneurship, and business. Over the course of Lori’s career, she has developed strategic partnerships, established new business units, and accelerated worldwide agency growth. She has also headed many blue chip global corporations that comprise Coca-Cola, BMW, and Nestle. Presently, she is the Global CEO for CP+B’s international growth and expansion. Senecal coordinates the company’s nine global offices and concentrates on CP+B’s continued global development.
CP+B announced Lori’s appointment as global CEO in March 2015. Lori noted that it was a great honor to work with Chuck Porter alongside the entire CP+B’s executive team. Over the years, Lori has established a truly modern international agency that is collaborative and inventive. Senecal’s guidance and focus on talent has stimulated CP+B’s development and growth across diverse disciplines and locations (http://www.campaignlive.com/article/cp+b-opens-shop-beijing/1408916). Recently, Advertising Age recognized the corporation as the Creativity Innovators of the Year. Lori Senecal was announced as one of the four Agency Executives to Watch in 2016.
Previously, she worked for MDC Partner Network as the CEO and president. Senecal was responsible for collaborating with MDC’s partner agencies, reports salary.com, driving the company’s strategic vision, and deepening the corporation’s unique model. She played an imperative role of developing innovative services that fueled the company’s growth. In addition, she enhanced collaborations across the network. Formerly, Lori was the global chairman and chief executive officer of kbs+. Through her transformative leadership skills, the company was able to grow from a 250 person nationwide agency to an international corporation having a workforce of over 900 employees. Notably, Crain named the institution as one of the Best Places to work in New York. For three successive years, Kbs+ was on the Standout Agencies list drafted by Advertising Age. Additionally, Lori Senecal served as the president of McCann Ericson’s main office in New York. Moreover, she worked for McCann Worldgroup as the global chief innovation officer. Lori helped to expand the company’s service offing and market share.
In 2014, Ad Week announced her as one of the Women to Watch. She was also recognized at the AWNY Game Changer Awards. Lori received a Quantum Leap award for her visionary leadership and innovation. Moreover, Lori is a member of the board of directors for the Ad Council. She has also served as a Jury Chair for the Isaac Awards that recognizes great inventions in the industry.