Doe Deere is the flamboyant founder and CEO of Lime Crime cosmetics. Deere has a very interesting beginning. Deere was born in Russia. However, she grew up in the United States. She spent her teen and early twenties growing up in New York. She studied fashion design in New York, before getting involved with various entrepreneurial projects. Today, Doe Deere is the successful leader of a cosmetic company that is based in Los Angeles, California. Deere is also one of the trailblazers that set new standards for beauty and cosmetics. Here is more about the successful entrepreneur’s early beginnings.


Lime Crime Makeup Line

Lime Crime is very proud of their mission to create vegan and cruelty free makeup in bold colors that excite your creativity. Lime Crime had heads turning with their first few creations. Now, they’ve added numerous products to their makeup line that include shadows, bold colored eyeliners, lip gloss, nail polish, hair colors, and more. At one time, the makeup line was sold exclusively online. Today, the Lime Crime makeup line is sold in trendy stores all across the country and the world.


Early Beginnings

Doe Deere planned on designing an exclusive clothing line. However, her plans soon turned to makeup, after discovering that it was difficult to find those magical colors that matched her clothing creations. She first opened her clothing store in 2004. Her makeup line followed in 2008. Deere relates that she introduced her makeup line through tutorials that she shared with her followers online. Word of mouth spread about those first tutorials and established Lime Crime as a very innovative makeup line.


The Lime Crime Brand

It’s interesting to note that Doe Deere studied fashion design in New York. She dropped out of the fashion design school to create her own line of clothing, which she sold exclusively online. It was during this time that Deere labeled her clothing line Lime Crime. However, Deere was in a transitional phase of her life. She was having second thoughts about her clothing line and decided to explore the idea concerning starting her own makeup line. Deere relates that she had a strong passion about colors and her makeup line. Much stronger than any feelings that she had for her clothing line. In fact, people really seemed to respond in a much more positive way to her makeup line. She decided to start a makeup line and forgo the clothing line.


About Doe Deere

Of course, Doe Deere created Lime Crime cosmetics to share her love for bold and beautiful colors. Deere is also on a personal mission to show that makeup is more than just a tool to cover up imperfections. Makeup is a way to show an individuals creativity and is a form of self expression.


Today, Doe Deere is one of the most fascinating and successful women entrepreneurs online. She started with only a dream and a love of fantasy based colors that captured the imagination. Today, her makeup line includes a wide variety of products that capture the imagination and help to demonstrate an individuals creativity to the world.


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According to statistics, a quarter of the e-commerce fashion market belongs to Amazon. However, a strong rival for the company has emerged which is no other than Kate Hudson’s Fabletics. Just in a short period of three years, Fabletics has transformed into a multimillion dollar business. There are only two things which brought this success: activewear and reverse showroom technique. Customers’ favorite brands and membership combine to generate sales.


There was a time when high-value brands were known for their quality and price. Things have changed now, and the old strategy does not work anymore. Now brands require popularity, awesome service, gaming effects, friendly customer service, and unique designs to keep things going. Fabletics is doing all that which has made it as good as Warby Parker and Apple. Fabletics has more than a dozen stores all over the US, and a new one will open soon.


According to General Manager of Fabletics, modern and reimagined version of the high-value brand is what Fabletics is developing from day one. He further said that membership mode allows the company to offer tailored service and newest fashion trends at lower prices. Companies can make customers happy when they know customers’ choice.


The company made browsing a positive thing and worked on building relationships with its customers. Avoiding the use of pop-up store was to become more reliable for customers. Fabletics took its time to understand the local markets by attending events and activities. The results were great. Half of the people entering Fabletics’s stores were members, and a quarter more became members there. A clothing article goes into the shopping cart of the customer while she is trying it. Fabletics wants customers to enjoy the freedom to buy products from where ever they like. It is why the company made retail a separate service.


Another great thing about Fabletics is to show the correct information about products in both physical and digital forms. Customers like that company which provides them the right information. Digital information is helpful to decide which item should be placed at the store because trends and tastes keep changing. Fabletics collects this information from sales activity, social media, membership preferences, and store heat-mapping.


Customers have very good reviews about Fabletics. One of them is a blogger named Teri Hutcheon. According to her, the experience with Fabletics is awesome. When she joined the Fabletics, it began with taking a survey which was about the types of workouts she used to do. The survey also asked what type of outfits does she likes. Every month, a workout outfit is selected for the member. The selected outfit is according to the information provided in that survey. Tori said that the quality was much higher than she expected. There is a wide range of styles which include fun items. The value is solid considering what one gets for around fifty dollars. The website is easy to use, and the customer service is fairly good.