Paul Herdsman is a businessman with more than a decade of experience in consumer software and acquiring customers on the internet. He says that his three biggest skills are solving problems, marketing products and services, and sales. In 2014, he co-founded NICE Global and is this firm’s COO.

His company opened an office in Montego Bay, Jamaica. Paul Herdsman says that year before his company had offices in the United States, Honduras, the Philippines, India, and the Dominican Republic. Having all of these far-flung offices didn’t scale well and, as a result, put far too much pressure on their internal resources. They decided they needed to bring all of their operations in-house and consolidate in Jamaica, where he was born.

There were a number of unknowns in this, he relates. He had never run a company based in Jamaica before and wasn’t sure how to manage employees in that country. He and his business partners also weren’t sure if the infrastructure would be stable enough to support NICE Global’s operations. Refer to This Article for related information.

As it turns out they successfully navigated these issues and NICE Global is doing really well. Paul Herdsman says a nearshoring company like his offer quite a bit over offshoring firms. It all comes down to would a business owner rather pay less and have an inferior customer engagement or pay just a bit more but have a team that provides a high level of customer engagement?

In the article, “Lessons from Entrepreneur Paul Herdsman”, Herdsman gives effective business lessons which he likes to share to aspiring and established business owners alike can use to be successful like himself.

He points out that many people speak English in Jamaica so hiring people to speak to Americans wasn’t an issue at all. Jamaica is in the same time zone as eastern part of the U.S. so that also isn’t a problem with a nearshore company. Paul says his company offers several advantages over its competitors all based on where they chose

to locate.


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